Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, Trade Show Displays

Required Reading

Graphic requirements are there for a reason In the last 21 years I’ve worked with countless vendors that supply printing and other production services for graphics and each would have a graphic requirements sheet to use as a guide for submitting files. Though the printing industry has several standards depending on the style of output, you would be surprised at…

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Graphic Design General

Graphic Design Isn’t Art

A company brochure may be pretty, but your designer should never think it is artwork Years ago I was asked to make a brief presentation to a graphic design class at a college. I had been working in the industry for about five years and had hundreds of successful designs under my belt but felt there was an important point…

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