Customer Service, ghost writer, Graphic Design General, honesty, Internet, Knock Offs, Large Format Graphics, Trade Show Displays, Uncategorized

Beware Blog Articles That Are Ghost Written

Is a graphic or trade show expert just a hired writer with no experience? So the company or individual you do business with has written a blog article and you are excited to read it because you trust this entity. However, are you certain the article was actually written by the person/company in question? How can you tell? As the…

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Communication, Difficult Client, File Format, Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, PDF, Trade Show Displays

PDF Files Are Evil (a personal feeling)

Why a large format job should never be submitted in PDF unless specifically requested and you know what you are doing Almost every professional design application has the ability to export or save as a PDF file and some large format printers actually request PDF files for final output (very limited number). However, it is my opinion that PDF files…

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China, Color Consistency, Communication, Customer Service, Discount Prices, Industry Changes, Internet, Knock Offs, Large Format Graphics, Manufacturer MSRP, Trade Show Displays

The Race To The Bottom In Portable Exhibits

An industry insider view on how the Internet has changed the portable display industry in the last 16 years and where it will go. Around the time that the dot com bubble burst in 2000 there were some fantastic ideas of what the Internet could become. Unfortunately, at the time, the ideas were more developed than the technology available or…

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Color Consistency, Communication, Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, Trade Show Displays

Maintaining Consistent Color From One Vendor To The Next In Large Format Trade Show Display Production

Is it possible? One of the secrets of the trade show display industry is that manufacturers, distributors and suppliers use multiple outlets to create what you are buying. It is extremely rare to find one location that will produce everything you need under one roof. Rather, what really exists is a community of companies that source multiple items from other…

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Communication, Knock Offs, Large Format Graphics, Tension Fabric, Trade Show Displays, Xpressions

When Is An Xpressions® Display Not An Xpressions®?

Simply put, when it is something else. The Xpressions® SNAP Display is one you have probably seen at various trade shows as it has a very unique appearance. The Xpressions® is a simple concept that takes a workhorse frame from the exhibit industry (this being the straight popup frame) and adds dye sublimation printed tension fabric graphics in multiple configurations…

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Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, Trade Show Displays

Required Reading

Graphic requirements are there for a reason In the last 21 years I’ve worked with countless vendors that supply printing and other production services for graphics and each would have a graphic requirements sheet to use as a guide for submitting files. Though the printing industry has several standards depending on the style of output, you would be surprised at…

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Graphic Design General

Graphic Design Isn’t Art

A company brochure may be pretty, but your designer should never think it is artwork Years ago I was asked to make a brief presentation to a graphic design class at a college. I had been working in the industry for about five years and had hundreds of successful designs under my belt but felt there was an important point…

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