Adobe Illustrator, Custom Exhibit, File Format, File Size Reduction, Graphic Design, Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, PDF, Prepress, Tips & Tricks, Trade Show Displays

Creating Smaller File Sizes Working In Large Format – Adobe Illustrator Edition

How to make that 1 or 2 GB file a more manageable size to work with. My preferred software for large format graphic design is Adobe Illustrator because the program offers the best tools for the job while minimizing processing power required. For raster portions of the design I will still prepare the material in Adobe Photoshop. However, the final…

Continue Reading
Custom Exhibit, Graphic Design, Graphic Design General, Large Format Graphics, Prepress, Silicone Edge Graphics, Trade Show Displays

Area Exhibits & Alaska Airlines Custom Exhibit Success

When standards meet innovation, your custom exhibit can be unlike anything else. I was recently honored to be a very small part of the Alaska Airlines custom exhibit completed by AREA Exhibit Design & Build in Seattle, WA. The island exhibit in question is a true custom from start to finish with a mixture of both industry standard elements as…

Continue Reading
Customer Service, ghost writer, Graphic Design General, honesty, Internet, Knock Offs, Large Format Graphics, Trade Show Displays, Uncategorized

Beware Blog Articles That Are Ghost Written

Is a graphic or trade show expert just a hired writer with no experience? So the company or individual you do business with has written a blog article and you are excited to read it because you trust this entity. However, are you certain the article was actually written by the person/company in question? How can you tell? As the…

Continue Reading
Communication, Difficult Client, File Format, Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, PDF, Trade Show Displays

PDF Files Are Evil (a personal feeling)

Why a large format job should never be submitted in PDF unless specifically requested and you know what you are doing Almost every professional design application has the ability to export or save as a PDF file and some large format printers actually request PDF files for final output (very limited number). However, it is my opinion that PDF files…

Continue Reading
Color Consistency, Communication, Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, Trade Show Displays

Maintaining Consistent Color From One Vendor To The Next In Large Format Trade Show Display Production

Is it possible? One of the secrets of the trade show display industry is that manufacturers, distributors and suppliers use multiple outlets to create what you are buying. It is extremely rare to find one location that will produce everything you need under one roof. Rather, what really exists is a community of companies that source multiple items from other…

Continue Reading
Graphic Design General, Graphic Requirements for Vendors, Large Format Graphics, Trade Show Displays

Required Reading

Graphic requirements are there for a reason In the last 21 years I’ve worked with countless vendors that supply printing and other production services for graphics and each would have a graphic requirements sheet to use as a guide for submitting files. Though the printing industry has several standards depending on the style of output, you would be surprised at…

Continue Reading
Graphic Design General

Graphic Design Isn’t Art

A company brochure may be pretty, but your designer should never think it is artwork Years ago I was asked to make a brief presentation to a graphic design class at a college. I had been working in the industry for about five years and had hundreds of successful designs under my belt but felt there was an important point…

Continue Reading